A bicycle is many things to many people. It appeals to the pragmatist as well as to the dreamer, and serves as both tool and companion. A bicycle should make you feel good when you ride it – every kid knows that…!
Established in 2013, Isambard’s Cycles is a bicycle shop in London that specialises in selling refurbished, customised and affordable bicycles.
The shop was founded on the idea that a bicycle shop should be a place where all are welcome and every person and every bicycle is treated as an individual. We stand in direct opposition to the idea of a bicycle shop as a catalogue showroom, instead aspiring to an older, essentially more personal way of doing business. It is this ethos that keeps us poor, but keeps us hungry.